1. It is new and latest outing by apple.
2. Retina Display:
Higher resolution and high definition screen( 2048 X 1536 ) is the major attraction of this new iPad.It has top screen resolution in the tablet market.
3.4G LTE: LTE is the acronym for Long Term Evolution and acts as a freeway for data motion.
4.Camera: The new iPad has 5 MP camera and 1080 resolution for video.
5.Processor: Its A5X processor with quad core graphics is another point of attraction which, according to apple , is faster than tegra 3.